About Us

Supporting Essential Businesses, Strengthening Communities.

Our Story

Velvet Hammer Capital was founded on the belief that investment should be personal. As a family-owned firm, we understand the importance of building something that endures. Our work is guided by integrity, humility, and a commitment to helping businesses reach their full potential.

Our Approach

We don’t take a one-size-fits-all path. Instead, we listen first, collaborate with care, and bring steady support where it’s needed most. Every company we work with is unique, and our role is to help strengthen what makes them special.

Where We Invest

Our roots are in businesses that provide essential services — the kinds of companies people rely on every day. Today, we focus our efforts on pool and plumbing companies, industries where strong leadership and reliable service make all the difference. We believe these businesses not only serve their communities but also create lasting opportunities for growth.

Our Team

Chairman

Matt Young

President

Jason Emmett

Let’s grow your business together.

With Velvet Hammer Capital, you gain a trusted partner who brings operational expertise and thoughtful strategy to every step of your growth journey.

Let's Talk